With so many people leaving videos after 10 seconds, the last thing you need is them leaving without knowing why you were there in the first place. Try your best to win the audience over early.
The majority of people will leave, but all you need to do is entice some people to keep watching and it’s been a success. Within that short space of time, a viewer will decide if they’re going to watch the whole thing or leave. If someone decided to click on your video and watch it on YouTube, you probably have about 10 seconds for them to get a clear idea what your video is like. Just keep your central idea in your mind and then build the rest of the script around that. Remember that you decided to make this video with one specific reason in mind, so try and stick to that. When you are writing a marketing video script, it can be quite easy to drift away from the marketing video strategy and attempt to take on too much within one video. Here we will look at ten very important tips to keep in mind when writing a marketing video script. When the script is right then there is nothing to hold the video back from being a big success. Writing a marketing video script can and should be an enjoyable process though its worth following some set structure and planning to ensure the video is perfectly suited to your brand, product and target audience. There are ways to make a marketing video very successful and it all starts with the script. It’s important that you make something that is able to resonate with the target audience, otherwise they will forget all about it as soon as they have watched it. However, making a video that is able to be appealing to a specific target audience can be quite difficult and time consuming. Making a good marketing video is a very good way of communicating with either businesses or current and potential customers.